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<channel>
	<title>Pantaumaya Indonesia</title>
	<link>http://pantaumaya.com</link>
	<description>Independent Ad Serving &#38; Management</description>
	<lastBuildDate>Fri, 08 Jul 2011 07:50:23 +0000</lastBuildDate>
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	<item>
		<title>Measuring Digital ROI; Beyond Impressions and Clicks</title>
		<description><![CDATA[By PantauMaya
Indonesia; a country with more than 35 million internet users might sound very low compared to its total population, but this number is actually higher than Malaysia’s and Singapore’s population combined. Although it’s only reached around 15% of total population, significant growth will take Indonesia to be a country with 94 million internet users [...]]]></description>
		<link>http://pantaumaya.com/2011/06/measuring-digital-roi/</link>
			</item>
	<item>
		<title>Discrepancy ?</title>
		<description><![CDATA[Some discrepancy must always be accepted when you are dealing with third party ad
serving. The counting of the impression is always later in the chain for the 3rd party
ad server.]]></description>
		<link>http://pantaumaya.com/2011/04/discrepancy/</link>
			</item>
	<item>
		<title>Engagement Profile</title>
		<description><![CDATA[Karakteristik engagement yang terbentuk dikelompokan dalam empat penggolongan : Maven, Butterfly, Selective, Wallflowers. Berikut perinciannya :
1. Maven : Menggunakan tujuh atau lebih channel dan juga memiliki skor engagement di atas rata-rata
2. Butterfly : Menggunakan tujuh atau lebih channel dan memiliki skor engagement dibawah rata-rata Engagement skor.
3.Selective : Menggunakan enam atau beberapa channel saja dan memiliki [...]]]></description>
		<link>http://pantaumaya.com/2010/07/engagement-profile/</link>
			</item>
	<item>
		<title>Do You Know?</title>
		<description><![CDATA[Hai Guys,
Do you know in digital campaign the mouse over is indication how much the eyeballs watching your digital ads?
Yes that the true and the fact, because the mouse over or the cursor is representative your eyeballs. Wherever the cursor is there that leads in  the direction of our eyes.
]]></description>
		<link>http://pantaumaya.com/2010/05/hello-world/</link>
			</item>
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